Sam Dawson

Sam Dawson

General Manager

About Sam

Sam Dawson brings excitement and creative business ideas to his role as General Manager of the new Purple Sage. He is passionate and dedicated to the revitalization that is happening at the Essex Outlets, especially since Purple Sage is one of the first businesses to be a part of the expansion and investment in the center of Essex, VT.

Creating a Memorable Experience

With a background in massage therapy, and over 10 years in the service industry, Sam has the knowledge, experience, and enthusiasm needed to create an amazing and top-notch customer experience for the clientele at Purple Sage, “I love giving people a memorable experience. Customers have many options to access the same products but the difference is how it is presented. It’s important how we take care of people once they are with us.”

When owner Kim Scofield (Sam’s mom!), decided to expand the size and offerings of Purple Sage, she asked Sam to work closely with her as GM. Sam’s background offers both knowledge and experience of the spa and service industry, and the skills to train staff to deliver an amazing customer experience.

“Purple Sage is not just a standard salon and spa. With the addition of a multitude of holistic healing services, a salt cave, and a large retail space, we hope to create an entire experience for our clients, a place where they will want relax and stay a while.”

He is particularly excited about expanding the retail space, providing Essex residents with a place to purchase gifts, products, and locally made goods that is close to home.

A Destination for Essex, VT

Along with the entire team, Sam is dedicated to making Purple Sage a destination where guests will leave feeling great, looking their best, and wanting to return because the experience and service is unparalleled.

Sam is looking forward to the many roles he is able to carry out as General Manager. Along with running the business operations side, he is still able to interact with customers and staff by maintaining a “front-end” presence each day, “I like educating people, not just staff, but guests as well. I look forward interacting with people, hearing their feedback, making adjustments, and ensuring that everyone at Purple Sage is experiencing top-notch service.”

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